Praxis Care Sponsored Read It! 2012 won the Institute of Fundraising Northern Ireland, Event of the Year Award at the Institute of Fundraising Awards, Belfast Castle on Friday 14th June. Hosted by Pamela Ballentine and guest speaker Rodger Courtney from Courtney Consulting, fundraising teams across Northern Ireland’s vibrant voluntary and community sectors were in attendance to hear the winners announced.
The Institute of Fundraising Northern Ireland Awards celebrates excellence in fundraising by potential fundraisers and organisations. The awards reflect the Institute of Fundraising Northern Ireland’s commitment to champion best practice and acknowledge innovation, creativity in fundraising and the impact of successful partnerships and events. The fundraising event of the year was open to all fundraising events in Northern Ireland that demonstrated creativity, resourcefulness, innovation and success in fundraising.
The Praxis Care Sponsored Read It! Campaign won the award as it is a fundraising event with a difference as it helps schools to boost their literacy levels, and allows pupils to read for fun while supporting children and adults with learning disabilities and mental ill health. The Praxis Care Sponsored Read It! Campaign demonstrates creativity in fundraising as it is an integrated fundraising and public relations campaign linked to the Global theme of World Mental Health Day and Children’s Book Week which was applied into a local and central campaign for Praxis Care. The event has given Praxis Care the opportunity to promote health and well being, Praxis Care services whilst raising funds for Praxis Care amongst schools, children and young people.
The Praxis Care Read It! Campaign in 2012
- Had 18 schools; 16 from Northern Ireland, 1 UK and 1 in the Isle of Man taking part in the campaign.
- Encouraged and involved a total of 18 schools and 2,500 children to fundraise for Praxis Care.
- Achieved 25 regional and 3 national press releases.
- Raised a total of £14,868 for Praxis Care.
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